Brian Ma's Blog (@zealoustiger)

Weekly insights from an Entreprenuer: To spend one year as a tiger is better than to live forever as sheep

Tag Archives: user experience

Google’s Genius: User Experience

We’ve had a very busy week last week generating mockups and writing specs for our product. Lots of exciting stuff happening – I’ll blog about some of it and save the SUPER EXCITING stuff for later.

I ran into Google’s User Experience Guidelines a couple days ago and thought it was really good. Here their top 10 list:

1. Focus on people – their lives, their work, their dreams
2. Every millisecond counts
3. Simplicity is powerful
4. Engage beginners and attract experts
5. Dare to innovate
6. Design for the world
7. Plan for today’s and tomorrow’s business
8. Delight the eye without distracting the mind.
9. Be worthy of people’s trust
10. Add a human touch.

They’re all quite good, but I’d have to say #9 deserves to be higher. What can be more important than a user’s sense of trust for the site? If they don’t trust your site, they won’t come back, they won’t tell their friends about it, and you’ll lose customers. Trust. It’s important.

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