Brian Ma's Blog (@zealoustiger)

Weekly insights from an Entreprenuer: To spend one year as a tiger is better than to live forever as sheep

Category Archives: Entrepreneurship

Traffic Acquisition for engineers and non-marketers

Many engineers (including myself) have never had to think about traffic acquisition or marketing at our previous positions because it was always the thing that someone else did.  However, at a startup, especially when you’re early, you’re going to have to figure out your “traffic acquisition strategy” yourself.  For B2C startups, traffic is the one clear metric [...]

Secrets to Productivity

Life is busy, there is always more work to be done no matter who you are or what you do.  So how do you keep yourself productive and happy?  After more than a year and a half of being out on my own and having to motivate and discipline myself, I’ve realized something very important: [...]

Business People, you don’t need them…

… until you launch. (Disclaimer: All of this advice is from my personal experience running Eggsprout and probably won’t apply as much to larger VC funded companies) Pre Launch If you’re a software startup, which I’m guessing most of you are, you know that before you have a live product what really matters is… getting [...]

Free is Powerful

Free stuff sells.  I was just at Denny’s free grand slam breakfast today and even though I’m not a big fan of standing in lines for giant breakfast with over the top calories – I went.  How can you say no to free?  (The wait time was actually much shorter than I expected and they [...]

Running a Startup: Time management

Startups are time consuming.  At least 10 hour days, 7 days a week.  Not because you have to, but because you want to.  At this rate, even the greatest of the greats will burn out.  So how do you prevent yourself and your team from burning out?  Here’s a couple strategies we’ve tried, maybe some [...]

Why do a startup?

Because you’re frustrated with some problem or inefficiency and you think you know how to solve it.  You see other people suffering and it pains you.  You need to solve it.  And you need to solve it now. Too many people are into the “startup thing” for the wrong reasons.  Money, power, impact, influence, social [...]

5 tests: Are you a startup guy/gal?

Startup people are rare.  Actually, I take that back.  People that dabble in startups (side project here and there) – plenty.  People that are willing to risk everything and go at it full force – rare.  So what is it that makes someone a “startup junkie”?  Here’s what I’ve gathered from observing successful startupers: You [...]

How to get Smarter… read.

This seemed so obvious, I don’t know why it took me so long to realize it.  Influential people read.  It makes them smarter.  In fact, that’s what we’ve been taught to do since we were young.  Warren Buffet is a machine at digesting business/economic news and company reports – that’s why he’s so good at [...]

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