Brian Ma's Blog (@zealoustiger)

Weekly insights from an Entreprenuer: To spend one year as a tiger is better than to live forever as sheep

Traffic Acquisition for engineers and non-marketers

Many engineers (including myself) have never had to think about traffic acquisition or marketing at our previous positions because it was always the thing that someone else did.  However, at a startup, especially when you’re early, you’re going to have to figure out your “traffic acquisition strategy” yourself.  For B2C startups, traffic is the one clear metric [...]

How do you measure success? Part 2

For those that missed it, last week I explored the question of how we think about success and the frameworks we’ve used in terms of how we measure it.  If you didn’t get a chance to read and reflect on that previously, I’d suggest going back to read it here.  It’s going to make this [...]

How do you measure success? Part 1

Entrepreneur or not, maybe of us have probably asked ourselves the question of what we want to do with our lives. Even if you haven’t, someone else has asked you – your parents, your significant other, your boss, etc.  It’s an important question, because the answer we come up with becomes the overriding factor in how we [...]

Tiger Blog is back.

It’s been 2.5 years since my last post.  Founding Decide.com has been an amazing journey and I thought it was appropriate for me to return once again to Tiger Blog to continue it’s original mission: to share with, dialogue with, and inspire the next generation of aspiring entrepreneurs.  I spent the last couple of days re-reading [...]

Secrets to Productivity

Life is busy, there is always more work to be done no matter who you are or what you do.  So how do you keep yourself productive and happy?  After more than a year and a half of being out on my own and having to motivate and discipline myself, I’ve realized something very important: [...]

Novelty of Twitter: Relationships, social capital, and eavesdropping

It wasn’t so a year ago, but now, with Twitter’s 300%+ growth per month and endorsements by celebrities like Shaq, Oprah, Ellen, and Aston Kutcher, it’s clear that Twitter has become mainstream and important enough to warrant some serious thought.  So what’s so novel about Twitter? A quick google search on Twitter will find you [...]

The Power of Faces

The web has always been social, from the days of its first invention to relay information to today, but what’s really powered the social web isn’t quicker and more convenient tools like IM, Facebook, and Tweets, but faces.  Faces, seemingly trivial, are the fuel to explosive user engagement – why?  Because you only get faces [...]

Business People, you don’t need them…

… until you launch. (Disclaimer: All of this advice is from my personal experience running Eggsprout and probably won’t apply as much to larger VC funded companies) Pre Launch If you’re a software startup, which I’m guessing most of you are, you know that before you have a live product what really matters is… getting [...]

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